Vingroup Champions Culture Through World-Class Art Spaces

Vingroup Expands Its Core Pillars to Include Culture

Vingroup has made a significant move by adding Culture as a new core pillar in its long-term development strategy. Alongside existing pillars such as Industrials & Technology, Real Estate & Services, Infrastructure, Green Energy, and Social Philanthropy, the addition of Culture underscores the company's commitment to contributing to societal well-being and cultural enrichment.

The Culture pillar is driven by the spirit of serving society. It aims to preserve and promote traditional cultural identity while encouraging creativity and the growth of modern arts. This initiative seeks to enrich the spiritual lives of people and elevate Vietnamese culture on the international stage.

Three Main Objectives of the Culture Pillar

To effectively implement the Culture pillar, Vingroup has identified three main objectives:

• Preserve traditional cultural values: Ensuring that Vietnam’s rich heritage is safeguarded and passed down through generations.
• Promote creativity and the development of various art forms: Encouraging innovation in the arts and supporting diverse artistic expressions.
• Create a platform for artists: Providing opportunities for artists to develop their talents, contribute to the arts, and gain recognition for their work.

These objectives reflect Vingroup’s vision of fostering a vibrant cultural ecosystem that supports both traditional and contemporary art forms.

Strategic Companies Under the Culture Pillar

To realize these goals, Vingroup has established three separate companies, each with a specific focus within the cultural and artistic ecosystem:

• V-Culture Talents - Vietnam Cultural And Artistic Talent Development Joint Stock Company: This company focuses on cultural and artistic education. Its mission includes selecting, training, and developing young talents in music, performing arts, and traditional cultural forms such as chèo, quan họ, ví dặm, cải lương, and đờn ca tài tử. V-Culture Talents will not only serve as a hub for discovering and nurturing future talents but also support artisans and artists in building professional careers while preserving traditional cultural values.

• V-Film Cinema Development Joint Stock Company: Operating in film production and distribution, television programming, photography, audio recording, and music publishing, this company emphasizes training professionals across the film industry. From directors and screenwriters to actors, V-Film aims to create a shared environment that strengthens the Vietnamese film industry and brings Vietnamese stories to the global community.

• V-Spirit Event Organization Joint Stock Company: This company organizes, promotes, and manages cultural and artistic events, exhibitions, conferences, and seminars. V-Spirit aims to become a leading brand in the event organization sector in Vietnam, gradually making an impact globally. By doing so, it contributes to elevating Vietnamese artistic products and talent on the international stage and enhancing Vietnam’s cultural stature.

A Vision for the Future

Speaking about the strategy to expand the Culture pillar, Mr. Nguyễn Việt Quang, Vice Chairman and CEO of Vingroup, emphasized the importance of culture in society. He stated, “We believe that culture is not only the spiritual foundation and a measure of social development but also a driving force for building a sustainable future. Establishing the Culture pillar reflects Vingroup's desire to fulfill its responsibility to the community and honor the nation's cultural heritage.”

Vingroup aims to create a cultural and artistic environment that is respected by both the public and international friends. In this environment, dedication will be valued, creativity will be encouraged, and artists will receive recognition for their efforts.

Broader Impacts of the Culture Pillar

The addition of the Culture pillar to Vingroup’s strategy reflects a long-term vision to improve the quality of life for all. It also demonstrates the Group’s ongoing commitment to building a cultivated society where people can enjoy a rich cultural and artistic environment and individuals can fully develop their talents.

In addition, culture serves as an important foundation for connecting Vietnam with the international community. Through the Culture pillar, Vingroup will expand domestic and international cultural exchange programs. This effort will help Vietnamese culture keep pace with global creative trends and strongly stimulate the development of the cultural industry, tourism, and domestic consumption.