Tom Daley's Knitting Show Sparks Shetland Invitation Amid Controversy
A Shetland MSP Calls for Accountability Over Misrepresentation of Fair Isle Knitting
A Shetland Member of the Scottish Parliament (MSP) has taken a stand against what she believes is a misrepresentation of traditional knitting techniques in a new Channel 4 reality show. The issue centers around the show Game of Wool: Britain’s Best Knitter, which sparked controversy after its first episode was accused of cultural appropriation.
The Shetland Organisation for Knitters (SOK) claims that the show, hosted by Olympic and World Champion diver Tom Daley, perpetuated “negative misconceptions” about the artisan skill of Fair Isle knitting. According to SOK, knitters on the show were provided with “imperfectly modified needles,” which led to an inaccurate portrayal of the craft.
Beatrice Wishart, the Lib Dem MSP for Shetland, has written to Jonathan Allan, the Interim Chief Executive of Channel 4, demanding public acknowledgment of the misrepresentations. She specifically pointed out that the show's promotional material incorrectly spelled “Fair Isle” as “Fair Aisle.”
In her letter, Ms. Wishart extended an invitation for Daley and the production team to visit Shetland and engage directly with the local knitting community. She emphasized that they would be “made welcome” and offered support from her office to facilitate the visit.
Ms. Wishart expressed disappointment that the episode missed an opportunity to accurately showcase the tradition of Fair Isle knitting and the creativity of the Shetland community. She highlighted the efforts of local groups and organizations that are working to teach the next generation of knitters these techniques, while also incorporating modern designs and color palettes.



In addition to her letter, Ms. Wishart has tabled a motion in the Scottish Parliament urging that it “notes with regret the misrepresentation of Fair Isle knitting.” This move reflects growing concern among locals about how their cultural heritage is being portrayed.
The Shetland Stitch Club has also called for an apology from Channel 4. They emphasized that while they are not opposed to innovation or mixing traditions, they strongly object to misrepresentation and cultural appropriation. The club suggested that Channel 4 might consider commissioning a documentary about real Fair Isle knitting, which they believe would be both informative and engaging.
SOK further claimed that the show misrepresented the artisan skill by featuring designs that are more accurately described as stranded colourwork rather than authentic Fair Isle patterns. To address this issue, SOK has launched an online fundraising campaign, which has already raised over £17,000 within two days. The goal is to collect £40,000 to educate both locals and visitors about the correct techniques.

The fundraiser highlights that learners from outside Shetland often receive inaccurate information about the island’s knitting techniques, which harms their learning and damages the reputation of Shetland’s craftsmanship.
Channel 4 responded by stating that they hold Shetland’s knitting culture in high regard. They explained that the challenge in the first episode asked amateur knitters to “reimagine a Fair Isle knit.” A spokesman added that the contestants were tasked with creating a garment with a modern twist that acknowledged and celebrated the traditions of the beautiful Fair Isle technique.
The network also emphasized that Game of Wool is an entertainment series enjoyed by both knitters and non-knitters, aiming to encourage people to pick up their needles and start knitting.
Key Points of Controversy
- The show Game of Wool: Britain’s Best Knitter faced backlash for its portrayal of Fair Isle knitting.
- Local organizations in Shetland claim the show misrepresents the traditional techniques.
- The Shetland Organisation for Knitters (SOK) has launched a fundraising campaign to educate people about the correct methods.
- A Shetland MSP has called for accountability and invited the production team to engage with the local community.
- Channel 4 defended the show, stating that it aims to celebrate the traditions of Fair Isle knitting.
As the debate continues, the question remains whether the show will spark a renewed interest in knitting or further strain relations between the producers and the Shetland community.